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The website brumbyrocker.com had the following on the homepage, "You have no items in your shopping cart." We analyzed that the website said " The Brumby Chair Company - The Luxury Southern Rocking Chair Company." It also stated " More than a rocking chair. Brumby Rocking Chairs have been an integral part of family heritages for over a century. Passed down for generations, Brumby Rockers have become synonymous with creating lasting family memories. The Brumby Chair Company produces more than just rocking chairs; we produce one of Americas last heirlooms." The header had Rocking chair as the highest ranking search term. This keyword was followed by porch rocker, wooden rocker, and wooden rocking chair which isn't as urgent as Rocking chair. The other words they used was luxury rocking chair. wooden porch rocker is also included but could not be seen by search crawlers.